“One point that I keep trying to make internally is you can’t build a trend line off one data point. You can’t build a trend line off two data points. Three data points, you can start finding things out, whether it’s working or not.”
Football Australia chairman Anter Isaac.
There will be at least five data points.
Despite pre-launch rumours that it would be short-lived, Isaac says FA’s board has decided to support the Championship for five years. It is a loss-making exercise, but the federation sees it as more of an investment in the game, one that is intended to give further opportunities to players, coaches, referees and administrators, and aspirational NPL clubs a suitable environment to increase their operations.
Those clubs, that have been calling for a second division almost since the A-League started two decades ago, are now coming to terms with what that requires, and the difficulties of reaching the benchmarks set by FA: not just better football, but better marketing, merchandising, membership, sponsorship and brand awareness.
There were some “nerves” among A-League clubs when it launched, Isaac says, but now they’ve seen it for themselves, they realise it is not so much a direct threat but an opportunity, and an incubator they could soon benefit from. By the time the A-League next expands, Isaac hopes clubs such as Marconi, courtesy of their experiences in the Championship, will be in a position to table a serious, legitimate bid to rejoin the full-time professional ranks.
“That’s probably the more reasonable pathway for them in the medium to long term,” Isaac says.