I reckon that was true, but is now gradually changing, albeit slowly. Personally I have no idea what's going on in the AFL. Couldn't tell you who's on top. Couldn't name a current player. I don't watch FTA, don't watch the news and I have spent a good amount of time filtering out any AFL stuff from my feeds. I reckon that took a good 3-4 years of making the effort to click 'not interested in' on any AFL item. If you are an adult male living in Melbourne, the algorithm definitely shoves it down your throat. Nobody actively follows it at work, and majority of my close friends and family follow what we and the rest of the world call football. I get the occasional small talk conversation with a work client here and there, but that's really about it. When I get asked "who d'ya follow in the footy?" I've even started replying with "nobody, I don't follow it.", which is absolutely true. I reckon it's actually true of a lot more people in Melbourne than it appears. We've been conditioned to say we follow a particular AFL team, but it all depends on how you define follow. Many people in Melbourne will say they follow a particular team, but never go to a game and never watch on TV and barely keep up with the results.