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ALM TV Ratings

2026 FIFA WORLD CUP: USA V AUS LIVE SBS 3,414,000
2026 FIFA WORLD CUP: SCO V MAR LIVE SBS 1,685,000
2026 FIFA WORLD CUP: TUR V PAR LIVE SBS 1,453,000
2026 FIFA WORLD CUP: BRA V HAI LIVE SBS 1,259,000
PEPPA PIG ABC KIDS PM 61,000
 
Australia vs Paraguay should clear 4m. I can't believe 6m watched State of Origin. I didn't even know it was on until somebody told me the day before.
 
Dinamo said:
Australia vs Paraguay should clear 4m. I can't believe 6m watched State of Origin. I didn't even know it was on until somebody told me the day before.
Click to expand...
I don't understand how state of orgin is more important then the Nrl Grand final?
 
melbcityguy said:
I don't understand how state of orgin is more important then the Nrl Grand final?
Click to expand...

Before the NRL there was the NSWRL and the QRL. The NRL was by far the stronger League. The QRL much more provincial. Each year they played games against each other.

After consistently getting thumped I think a QLD senator? suggested a State of Origin to be added to the series so that all the Queenslanders could play for their own State rather than against them.

It became a lot more tribal among the NRL followers - everyone has a state in a State of Origin - only two teams play in a Grand Final. The thing i don't get is how it is thought of above a Kangaroo match.
 
Today on the radio (2GB) they said there expecting viewing numbers of around 8 million for the final and deciding match of State of Origin making the World Cup view-ship figures redundant. Prob be bigger then the world cup final tbh.
 
NoMates said:
Today on the radio (2GB) they said there expecting viewing numbers of around 8 million for the final and deciding match of State of Origin making the World Cup view-ship figures redundant. Prob be bigger then the world cup final tbh.
Click to expand...
The final is on at 5am, and it won't involve Australia. Its viewership will be significantly less than the Aust v US figures and would, expectedly, be less than SOO.

Whether it is Socceroos World Cup games, State of Origin or AFL Grand Final, the difference in viewership largely pertains to how accessible the TV product is to the vast population who has little interest in the sport, but will watch it simply because it is seen as the thing to do. It is a huge market. It is the same reason as why SOO rates about 5x higher than a normal NRL game. The Socceroos results, in quite poor time slots, have been exceptional.

In terms of competition between codes, Rugby League has the advantage of having 4 major events across the year (3x Origin + GF), whereas AFL only has one major event (GF). Aside from the major events, AFL generally has a higher audience. Football has very limited exposure as its major events are international events and game schedules are not set up to suit Australian TV. Could you imagine the TV ratings if the Socceroos v USA was on at 7pm on a Wednesday evening and not 5am on a Sunday morning. The Women's World Cup showed the power of football when it gets a major event in a prime time spot.

By the way, from the data I can see the SOO figures look pretty consistent with last year. Game I reach and average was around 5.7m / 3.9m this year, which is similar to the 5.4m / 3.7m last year. Game II was 6.1m / 4.2m this year, last year was 6.1m / 4.2m (so pretty much the same). Game III last year was 5.7m / 3.9m. I may eat my words, but surely there is no way they would hit 8m. That is a growth of around 33% on game II, or 40% on Game III last year. I would struggle to see where in the market that growth would come from.

And for some comparison, Matilda's v England semi final was 11.1m / 7.1m.
 
2026 FIFA WORLD CUP: PAR V AUS LIVE SBS 4,844,000
SEVEN’S AFL: FRIDAY NIGHT FOOTBALL Seven 1,564,000
FRIDAY NIGHT NRL LIVE -PRE MATCH Nine 787,000
PEPPA PIG ABC KIDS PM 53,000
 
Well worth analysis.

If your don't know how this is what to do

Go to the TV tonight site.

Then go to the ratings link.

Then scroll down, the first chart is the overall ratings, the second chart is 25 I think to 50, the third chart is 16 to 39.

As you go down the number of places the world cup has increases the last chart is almost totally the world cup.

It's the only day I did but if reflective of other days it shows where our current market is
 
Absurd ratings again yesterday, three matches were 1.7m, 1.6m and 1.2m. For comparison, NRL was 1.2m and AFL was 0.9m.

The TV rights for the World Cup were so far undervalued, and the TV rights for the other competitions are so far overvalued, it is a joke. Crazy how SBS got it for only $30m, and are getting multiple games a day (and non-peak times), day after day, in excess of 1m viewers on free-to-air (and, I assume, vastly more on the app).
 
For anyone interested, reach figures last few days:

Monday: One game at 6am, Sth Africa v Canada (5am AEST) 0.68m

Tuesday: Germany v Paraguay 2.03m, Netherlands v Morocco 1.98m and Brazil v Japan (3am AEST) 0.70m.

Wednesday: France v Sweden 1.60m, and Mexico v Ecuador 1.34m.

From what I can gather, the average reach for a NRL or AFL games on FTA is around 1.2m to 1.4m.
 
Remember the email.

Never forget and even more so today with the new NRL media deal 750 million per year maybe growing to 800 million, and the AFL 650 million per year....they need to bury other sports...

Football especially worries them, as does Basketball...

Never forget the email...that thinking still applies ...best example after 7 took some of the women's World cup matches and got the best ratings ever by light years, both 7 & 9, said they could not bid for Football national teams as they could not make a profit thereby leaving 10 with no competition and thus able to launch a low ball bid.

Arguably 10 entered the game by bidding for the NRL, this forcing up the price to place huge pressure on 9 to fund other programming.

My hope but that's all it is ....that Ch 10 & P+ finally do decent marketing of Football ...there record to date is poor in promotion of Football
 
WOGBALL: AUSTRALIA’S BEAUTIFUL GAME RPT SBS 3,209,000
2026 FIFA WORLD CUP: AUS V EGY LIVE SBS 2,997,000
TEST RUGBY: 2026 WALLABIES V IRELAND -MATCH Nine 1,255,000
2026 WIMBLEDON D6 -LATE Nine 659,000
SEVEN’S AFL: SATURDAY AFTERNOON FOOTBALL Seven 211,000
PEPPA PIG ABC KIDS AM 53,000
 
When aggregated, average audiences for reported Live/Repeat match broadcasts of the 2026 World Cup on Australian free to air broadcaster, SBS, have 47.451m, at an average of 499,000 per match broadcast (from 95 broadcasts).

Live broadcasts have delivered an aggregate of 45.471m at an average of 579,000 per game. (7 matches have not returned data). Matches involving Australia returned an aggregate audience of 10.255m at an average of 2.563m and an average reach of 4.009m This is almost double the audience for the last World Cup where the Socceroos exited at the same point.

Matches not involving Australia had an aggregate audeince of 35.463m at an average of 473,000 per match..

The Group Stage

SBS broadcast 70 matches across the group stage, with aggregate live audiences reach 34.772m at an average of 552,000 per match. Matches involving Australia delivered an aggregated average audience of 8.308m at an average of 2.769m per match, and an average audience reach of 4.34m per match. SBS said that Cumulative Total TV reach for the tournament is now at 13.9 million

Matches not involving Australia had an aggregated average audience of 26.464m at an average of 441,000 per match. 7 live matches returned no data from various sources.
  • Average audience (Start 1-5am AEST) - 343,000 (211,000 exc Aus)
  • Average audience (start 5-10am AEST) - 514,000
  • Average audience (start 10-2pm AEST) - 720,000 (508,000 exc Aus)
The highest rating game not featuring Australia in the group stage was Brazil v Morrocco (915,000 ave accordng to VOZ, 981,000 according to SBS, 1.846m rch).

According to SBS Media Release

The Socceroos’ third match of the FIFA World Cup 2026™has become the most-watched World Cup match in SBS history, attracting 4.844 million viewers* (VOZ Total TV reach) as the Australian team qualified for the knockout stage of the tournament by drawing 0-0 with Paraguay in San Francisco on Friday (26 June).

Cumulative Total TV reach for the tournament is now at 13.9 million, which means almost half of Australia’s population has watched some of the tournament, with three weeks still to go.
Click to expand...

The Round of 32

The Round of 32 matches delivered an aggregate audience of 10.946m at an average of 684,000 per game, and an average reach of 1.528m. Australias match against Egypt attracted an audience of 1.947m and a reach of 2.997m.

Matches not involving Australia had an aggregate audience4 of 8.999m at an average of 600,000 per game, with an average reach of 1.423m.
  • Average audience (Start 1-5am AEST) - 555,000 (277,000 exc Aus)
  • Average audience (start 5-10am AEST) - 767,000
  • Average audience (start 10-2pm AEST) - 751,000
Highest rating match in the Round of 32 that didnt involve Australia was Portugal v Croatia (ave 1.092m, rch 2.124m).

Comparison to Matildas - 2023 Womens World Cup

In the 2023 Womens World Cup (in our own country and favourable viewing timezones), the Matildas had group stage audience aggregate of 5.942m on the Seven Network. Their round of 16 clash against Denmark drew 3.633m on free to air tv. The Matildas went on to have Quarter final audience of 4.013m before setting a record for Australian tv in the semi final with an average audience of 7.201m tuning in.

Notes

Its been reported that SBS paid $30 million for the exclusive rights to the whole tournament - delivering close to an aggregate of 50m viewers, with several weeks left. The value for money to SBS would be enormous. They’ve paid $30m for what will end up more than 1/3rd of the AFLs total season audience (152.59m in 2025), for which the AFL received 530m in cash.

All data: VOZ overnights or SBS/Seven.

sportsindustryau.substack.com

Aggregate World Cup audiences reach 47.451m

Thats just under 1/3rd of the 2025 AFL season in terms of viewship.
sportsindustryau.substack.com sportsindustryau.substack.com
 
SportsIndustryAU said:
When aggregated, average audiences for reported Live/Repeat match broadcasts of the 2026 World Cup on Australian free to air broadcaster, SBS, have 47.451m, at an average of 499,000 per match broadcast (from 95 broadcasts).

Live broadcasts have delivered an aggregate of 45.471m at an average of 579,000 per game. (7 matches have not returned data). Matches involving Australia returned an aggregate audience of 10.255m at an average of 2.563m and an average reach of 4.009m This is almost double the audience for the last World Cup where the Socceroos exited at the same point.

Matches not involving Australia had an aggregate audeince of 35.463m at an average of 473,000 per match..

The Group Stage

SBS broadcast 70 matches across the group stage, with aggregate live audiences reach 34.772m at an average of 552,000 per match. Matches involving Australia delivered an aggregated average audience of 8.308m at an average of 2.769m per match, and an average audience reach of 4.34m per match. SBS said that Cumulative Total TV reach for the tournament is now at 13.9 million

Matches not involving Australia had an aggregated average audience of 26.464m at an average of 441,000 per match. 7 live matches returned no data from various sources.
  • Average audience (Start 1-5am AEST) - 343,000 (211,000 exc Aus)
  • Average audience (start 5-10am AEST) - 514,000
  • Average audience (start 10-2pm AEST) - 720,000 (508,000 exc Aus)
The highest rating game not featuring Australia in the group stage was Brazil v Morrocco (915,000 ave accordng to VOZ, 981,000 according to SBS, 1.846m rch).

According to SBS Media Release



The Round of 32

The Round of 32 matches delivered an aggregate audience of 10.946m at an average of 684,000 per game, and an average reach of 1.528m. Australias match against Egypt attracted an audience of 1.947m and a reach of 2.997m.

Matches not involving Australia had an aggregate audience4 of 8.999m at an average of 600,000 per game, with an average reach of 1.423m.
  • Average audience (Start 1-5am AEST) - 555,000 (277,000 exc Aus)
  • Average audience (start 5-10am AEST) - 767,000
  • Average audience (start 10-2pm AEST) - 751,000
Highest rating match in the Round of 32 that didnt involve Australia was Portugal v Croatia (ave 1.092m, rch 2.124m).

Comparison to Matildas - 2023 Womens World Cup

In the 2023 Womens World Cup (in our own country and favourable viewing timezones), the Matildas had group stage audience aggregate of 5.942m on the Seven Network. Their round of 16 clash against Denmark drew 3.633m on free to air tv. The Matildas went on to have Quarter final audience of 4.013m before setting a record for Australian tv in the semi final with an average audience of 7.201m tuning in.

Notes

Its been reported that SBS paid $30 million for the exclusive rights to the whole tournament - delivering close to an aggregate of 50m viewers, with several weeks left. The value for money to SBS would be enormous. They’ve paid $30m for what will end up more than 1/3rd of the AFLs total season audience (152.59m in 2025), for which the AFL received 530m in cash.

All data: VOZ overnights or SBS/Seven.

sportsindustryau.substack.com

Aggregate World Cup audiences reach 47.451m

Thats just under 1/3rd of the 2025 AFL season in terms of viewship.
sportsindustryau.substack.com sportsindustryau.substack.com
Click to expand...
And they say the goverment doesn’t support Football? Well the goverment owns SBS so it’s goverment funding the World Cup broadcast.
 
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