Except Spurs are a business first according to our owners (well, at least our past chairman). We would lose lots of money by getting relegated. The money lost after a 17th place finish is way less than the money lost after an 18th place finish because by going down you lose sponsors, TV deals, etc, plus you donāt gain as many new fans since globally speaking the Prem is king. Everyone wants to watch the Prem, but the lower leagues are less popular and the lower you get in the pyramid the more local you find fanbases (for example a club in the very bottom tier will pretty much be exclusively followed by locals from the clubās area, whereas the biggest clubs in England are household names and watched all over the globe).