ALM TV Ratings

[Midfielder]

Very decent from the round ball game.

Interesting crowds down media rating up

 

[HappyGuus]

Very decent from the round ball game.

Interesting crowds down media rating up

A month on from that video and crowds are practically on par now with last year. We'll see how the season finishes though. And it's been in the ratings every weekend since. It's the peak period, another win for summer vs winter.

 

[Hillbilly55]

The excitement of the WC should bring a few more through the gates. March and the FIFA Challenge games will help. This should be front and centre of the A League broadcasts now so that people are encouraged to go to these games.

 

[Midfielder]

Various officially released figures

Overall TV + Streaming Reach (Australia)
• The combined A-League Men’s and Women’s 2023-24 season reached about 5.72 million Australians across Network 10 (free-to-air), 10 Play (BVOD), and Paramount+ (streaming).
• For the 2024-25 season, estimates suggest the A-League Men’s competition alone hit around 5.1 million viewers nationally across Paramount+ and 10.
• Some corporate reporting indicates that Paramount Australia’s football coverage (including A-League) reached over 6.34 million Australians in 2025 across all platforms (including national teams and women’s league).
Takeaway: Audience reach is growing year-on-year overall, with both broadcast TV and streaming contributing significantly.
________________________________________
Linear TV Ratings
• The Isuzu UTE A-League 2024 Grand Final (Men’s) drew ~1.12 million Australians on Network 10 and 10 Play — a record figure and up ~12 % on the previous year. It was one of the night’s highest-rated programs in younger demos.
• Regular free-to-air matches (non-grand final) on Channel 10/10 Play typically have much smaller metro ratings compared to the big matches — but strong grand final figures show spikes when the stakes are high. (For comparison, historically some weekly matches drew lower metro ratings pre-Paramount deal, but those figures didn’t include streaming.)
________________________________________
Streaming Growth (Paramount+ + 10 Play)
• Streaming has been an increasingly important part of viewership:
o Paramount+ numbers for A-League are up significantly year-on-year — with reports of around up to +48 % growth in A-League streaming viewership in 2025-26 vs prior seasons.
o CEO/corporate releases highlight streaming up double digits (e.g., +20 % on 10 streaming) compared with previous seasons.
o 10 Play viewership also reported strong uplifts across sport including A-League, often higher percentage growth than linear TV.
Streaming is clearly a growing chunk of A-League viewership, particularly for dedicated fans who use Paramount+ to watch full matches.
________________________________________
Audience Demographics & Support Stats
• According to Roy Morgan research, ~1.6 million Australians watched A-League on TV, and ~3.7 million Australians support an A-League club (although this includes broader interest measures).
________________________________________
Context with Other Sports
For comparison, big sporting events like the NRL Grand Final draw 4–6 million+ viewers on TV and streaming, showing the much larger scale of those audiences compared with typical A-League figures.
________________________________________
Summary: A-League Ratings Trends
Growth trends
• Total audience reach tracking in the multi-millions nationally when combining TV + streaming.
• Streaming audience growth (Paramount+ / 10 Play) outpacing linear TV growth in percentage terms.
• Notable spikes for marquee fixtures (e.g., grand finals).
Ongoing challenges
• Week-to-week linear TV ratings remain lower than bigger Australian sport codes.
• Streaming numbers aren’t always fully released publicly (so totals are approximate).
________________________________________
I_______________________________________
A-League Viewership Trends (Recent Seasons)
Season Total Reach (TV + Streaming) Free-to-Air TV Growth 10 Play (BVOD) Growth Paramount+ Growth
2021/22 Baseline (pre-Paramount+ deal broad rollout) — — —
2022/23 ~6.08 M reached (TV + 10 Play + P+) Strong growth YoY Digital viewing up big vs prior Streaming introduced to more matches
2023/24 5.72 M reached TV up +16% 10 Play up +33% Paramount+ up +53%
2024/25 ~5.1 M+ (early estimates) Sustained TV audience reach Streaming + BVOD continue growth Streaming increases further (e.g., 48% up reported)
2025/26 (to date) Growth on P+ reported vs prior TBA — full stats yet TBA Up ~48% on Paramount+ (men’s league data)
Notes on the Data
• “Total reach” counts anyone who watched A-League matches on Network 10 (free-to-air), 10 Play (BVOD), and Paramount+ across the season.
• Growth percentages for 2023/24 compare to the previous season across each platform.
• 2024/25 and 2025/26 figures are approximate and based on early reporting and discussion (Paramount data shared via community reporting).
________________________________________
Paramount+ vs Free-to-Air Viewing Breakdown
Here’s a general picture of how audiences are splitting across platforms during recent seasons:
Free-to-Air TV (Network 10 & 10 Play)
• Still delivers a broad base audience and is the exposure engine for casual and mainstream viewers.
• 2023/24 season saw free broadcast TV viewership up ~16 % year-on-year.
• Some marquee matches (e.g., grand final) drew >1 million viewers on TV + 10 Play.
• 10 Play (BVOD) is part of free-to-air ecosystem — viewers watch on demand without subscription. Growth here has also been strong, often outpacing linear TV in % terms.
Paramount+ (Subscription Streaming)
• Smaller in total numbers than free TV overall, but fastest-growing segment:
o In 2023/24, A-League streaming on Paramount+ was up ~53 % on the prior season.
o Liberty A-League Women’s streaming growth was even stronger (125 %+).
o Community reports suggest ~48 % growth on Paramount+ viewing in 2025/26 vs prior.
• Paramount+ tends to capture dedicated fans who watch more matches and want live + on-demand access.
How They Compare
• Reach: Free-to-air TV (Network 10 + 10 Play) still reaches more people overall because it’s free and mainstream.
• Growth: Streaming on Paramount+ is growing fastest in year-on-year % terms, but from a smaller base than free TV.
• Viewer Type:
o Free TV draws broad casual audiences (especially big finals).
o Paramount+ attracts engaged enthusiasts / subscribers and contributes significantly to cumulative season reach.
________________________________________
What This Means for the A-League
• Total audience continues rising when you combine linear and digital platforms — showing broader interest.
• Streaming is increasingly important for dedicated viewership and long-form engagement.
• Free-to-air exposure matters for big events and mainstream visibility.

 

[FeedTheBrox]

Very decent from the round ball game.

Interesting crowds down media rating up

I don't agree with the opening statement "No one is to blame."

The APL is to blame - no marketing/promotion, poor fixturing, wasting $130 million, too slow to expand, etc.
Football Australia is to blame - history of destroying fan culture, stuffing up the unbundling, employing non-football people, also too slow to expand.
The clubs are to blame - high ticket prices, poor player signings, little fan engagement, too slow to being on academies, lack of ambition when it comes to infrastructure and competing in Asia, etc
Paramount is to blame - Not supporting the game enough with cross-promotion, not pushing enough to get into pubs and clubs.
To some extent, the fans are to blame - for having an element of fickleness.
Eurosnobs are to blame - arguably the biggest dogs of them all. We could/should be thriving if they backed the game domestically.

 

[southmelb]

Eurosnobs are to blame - arguably the biggest dogs of them all. We could/should be thriving if they backed the game domestically.

Eurosnobs wouldnt follow it when the clubs were actually ethnic and some of them even had the same names to the teams they followed overseas (any Juventus for eg). If they didnt follow it then they arent following it now.

 

[LFC]

I don't agree with the opening statement "No one is to blame."

The APL is to blame - no marketing/promotion, poor fixturing, wasting $130 million, too slow to expand, etc.
Football Australia is to blame - history of destroying fan culture, stuffing up the unbundling, employing non-football people, also too slow to expand.
The clubs are to blame - high ticket prices, poor player signings, little fan engagement, too slow to being on academies, lack of ambition when it comes to infrastructure and competing in Asia, etc
Paramount is to blame - Not supporting the game enough with cross-promotion, not pushing enough to get into pubs and clubs.
To some extent, the fans are to blame - for having an element of fickleness.
Eurosnobs are to blame - arguably the biggest dogs of them all. We could/should be thriving if they backed the game domestically.

got to say - observing you as one right behind their Club over the years I've viewed here and before - kudos to you mate well said.

 

[HonestSpursFan]

Eurosnobs wouldnt follow it when the clubs were actually ethnic and some of them even had the same names to the teams they followed overseas (any Juventus for eg). If they didnt follow it then they arent following it now.

Most Eurosnobs are Anglos who only watch the EPL.

Note that being a fan of a foreign club doesn't make you a Eurosnob if you also support the A-League and back the game domestically. Adamo de Nigris did a skit on this actually and specifically said that.

 

[HonestSpursFan]

Found the skit. Was a collab with TheRealALM so you know it's accurate:

 

[Midfielder]

I don't agree with the opening statement "No one is to blame."

The APL is to blame - no marketing/promotion, poor fixturing, wasting $130 million, too slow to expand, etc.
Football Australia is to blame - history of destroying fan culture, stuffing up the unbundling, employing non-football people, also too slow to expand.
The clubs are to blame - high ticket prices, poor player signings, little fan engagement, too slow to being on academies, lack of ambition when it comes to infrastructure and competing in Asia, etc
Paramount is to blame - Not supporting the game enough with cross-promotion, not pushing enough to get into pubs and clubs.
To some extent, the fans are to blame - for having an element of fickleness.
Eurosnobs are to blame - arguably the biggest dogs of them all. We could/should be thriving if they backed the game domestically.

While your points are correct and more could be added... I think the the general theme of the pod was to discuss what we need to do and a kinda list of whats most important for current management to do..

The blame game is easy, whats hard is the solution game, many think its easy...I've always said the solutions are the hardest part because its been like this for 80 years give or take...

I have always maintained the biggest issue we have is getting respect for Australian Professional Football....

Part of the solution is revenue... and a large part of revenue is media contracts and crowds... I think thats what the pod is about ...from my post above we do have something to sell and as they say in the pod we have a lot of casual fans who turn up when their is winning but don't stick around in the hard years...

As a side comment, these look like some very young guys trying their best to lift the profile of the game and there pods are worth listening too... tearing them to shreds over an opening comment is somewhat typical of the broader Football community where we have lots of diverse opinions on solutions , where attacking something is the norm...

 

[HappyGuus]

Various officially released figures

Overall TV + Streaming Reach (Australia)
• The combined A-League Men’s and Women’s 2023-24 season reached about 5.72 million Australians across Network 10 (free-to-air), 10 Play (BVOD), and Paramount+ (streaming).
• For the 2024-25 season, estimates suggest the A-League Men’s competition alone hit around 5.1 million viewers nationally across Paramount+ and 10.
• Some corporate reporting indicates that Paramount Australia’s football coverage (including A-League) reached over 6.34 million Australians in 2025 across all platforms (including national teams and women’s league).
Takeaway: Audience reach is growing year-on-year overall, with both broadcast TV and streaming contributing significantly.
________________________________________
Linear TV Ratings
• The Isuzu UTE A-League 2024 Grand Final (Men’s) drew ~1.12 million Australians on Network 10 and 10 Play — a record figure and up ~12 % on the previous year. It was one of the night’s highest-rated programs in younger demos.
• Regular free-to-air matches (non-grand final) on Channel 10/10 Play typically have much smaller metro ratings compared to the big matches — but strong grand final figures show spikes when the stakes are high. (For comparison, historically some weekly matches drew lower metro ratings pre-Paramount deal, but those figures didn’t include streaming.)
________________________________________
Streaming Growth (Paramount+ + 10 Play)
• Streaming has been an increasingly important part of viewership:
o Paramount+ numbers for A-League are up significantly year-on-year — with reports of around up to +48 % growth in A-League streaming viewership in 2025-26 vs prior seasons.
o CEO/corporate releases highlight streaming up double digits (e.g., +20 % on 10 streaming) compared with previous seasons.
o 10 Play viewership also reported strong uplifts across sport including A-League, often higher percentage growth than linear TV.
Streaming is clearly a growing chunk of A-League viewership, particularly for dedicated fans who use Paramount+ to watch full matches.
________________________________________
Audience Demographics & Support Stats
• According to Roy Morgan research, ~1.6 million Australians watched A-League on TV, and ~3.7 million Australians support an A-League club (although this includes broader interest measures).
________________________________________
Context with Other Sports
For comparison, big sporting events like the NRL Grand Final draw 4–6 million+ viewers on TV and streaming, showing the much larger scale of those audiences compared with typical A-League figures.
________________________________________
Summary: A-League Ratings Trends
Growth trends
• Total audience reach tracking in the multi-millions nationally when combining TV + streaming.
• Streaming audience growth (Paramount+ / 10 Play) outpacing linear TV growth in percentage terms.
• Notable spikes for marquee fixtures (e.g., grand finals).
Ongoing challenges
• Week-to-week linear TV ratings remain lower than bigger Australian sport codes.
• Streaming numbers aren’t always fully released publicly (so totals are approximate).
________________________________________
I_______________________________________
A-League Viewership Trends (Recent Seasons)
Season Total Reach (TV + Streaming) Free-to-Air TV Growth 10 Play (BVOD) Growth Paramount+ Growth
2021/22 Baseline (pre-Paramount+ deal broad rollout) — — —
2022/23 ~6.08 M reached (TV + 10 Play + P+) Strong growth YoY Digital viewing up big vs prior Streaming introduced to more matches
2023/24 5.72 M reached TV up +16% 10 Play up +33% Paramount+ up +53%
2024/25 ~5.1 M+ (early estimates) Sustained TV audience reach Streaming + BVOD continue growth Streaming increases further (e.g., 48% up reported)
2025/26 (to date) Growth on P+ reported vs prior TBA — full stats yet TBA Up ~48% on Paramount+ (men’s league data)
Notes on the Data
• “Total reach” counts anyone who watched A-League matches on Network 10 (free-to-air), 10 Play (BVOD), and Paramount+ across the season.
• Growth percentages for 2023/24 compare to the previous season across each platform.
• 2024/25 and 2025/26 figures are approximate and based on early reporting and discussion (Paramount data shared via community reporting).
________________________________________
Paramount+ vs Free-to-Air Viewing Breakdown
Here’s a general picture of how audiences are splitting across platforms during recent seasons:
Free-to-Air TV (Network 10 & 10 Play)
• Still delivers a broad base audience and is the exposure engine for casual and mainstream viewers.
• 2023/24 season saw free broadcast TV viewership up ~16 % year-on-year.
• Some marquee matches (e.g., grand final) drew >1 million viewers on TV + 10 Play.
• 10 Play (BVOD) is part of free-to-air ecosystem — viewers watch on demand without subscription. Growth here has also been strong, often outpacing linear TV in % terms.
Paramount+ (Subscription Streaming)
• Smaller in total numbers than free TV overall, but fastest-growing segment:
o In 2023/24, A-League streaming on Paramount+ was up ~53 % on the prior season.
o Liberty A-League Women’s streaming growth was even stronger (125 %+).
o Community reports suggest ~48 % growth on Paramount+ viewing in 2025/26 vs prior.
• Paramount+ tends to capture dedicated fans who watch more matches and want live + on-demand access.
How They Compare
• Reach: Free-to-air TV (Network 10 + 10 Play) still reaches more people overall because it’s free and mainstream.
• Growth: Streaming on Paramount+ is growing fastest in year-on-year % terms, but from a smaller base than free TV.
• Viewer Type:
o Free TV draws broad casual audiences (especially big finals).
o Paramount+ attracts engaged enthusiasts / subscribers and contributes significantly to cumulative season reach.
________________________________________
What This Means for the A-League
• Total audience continues rising when you combine linear and digital platforms — showing broader interest.
• Streaming is increasingly important for dedicated viewership and long-form engagement.
• Free-to-air exposure matters for big events and mainstream visibility.

How does the reach keep declining but it says there's more growth upon growth?

 

[Midfielder]

How does the reach keep declining but it says there's more growth upon growth?

The reach has gone up...

Overall TV + Streaming Reach (Australia)
• The combined A-League Men’s and Women’s 2023-24 season reached about 5.72 million Australians across Network 10 (free-to-air), 10 Play (BVOD), and Paramount+ (streaming).
• For the 2024-25 season, estimates suggest the A-League Men’s competition alone hit around 5.1 million viewers nationally across Paramount+ and 10.
• Some corporate reporting indicates that Paramount Australia’s football coverage (including A-League) reached over 6.34 million Australians in 2025 across all platforms (including national teams and women’s league).

In 23/24 .... 5.72 million both A & W league

24/25 ....5.1 million Aleague alone

25 / 26 to date 6.34 million A-League alone

 

[NoMates]

So the next TV deal is only for 2 years more less with Paramount to be inline with the FA's current deal with national teams. What would be a good outcome for a 2 year deal since the last one was $200m over 5 years, slim pickings if u ask me. The APL will fk it up and settle for something like $20/30m a year.

 

[Midfielder]

So the next TV deal is only for 2 years more less with Paramount to be inline with the FA's current deal with national teams. What would be a good outcome for a 2 year deal since the last one was $200m over 5 years, slim pickings if u ask me. The APL will fk it up and settle for something like $20/30m a year.

HHHHHmmmmm my guess is 100 million over the two years or 50 million plus per year...

Bet the poster who is furthest away has to follow these instructions... if I am right for a month you can only say positive things about the A-League if you are right for a month I can only say negative things..

You said 30 million I said 50 million so 40 million is the mid point, if the deal comes in under 40 million you win, if over 40 million I win..

Do you want to take the bet...

 

[HappyGuus]

The reach has gone up...

Overall TV + Streaming Reach (Australia)
• The combined A-League Men’s and Women’s 2023-24 season reached about 5.72 million Australians across Network 10 (free-to-air), 10 Play (BVOD), and Paramount+ (streaming).
• For the 2024-25 season, estimates suggest the A-League Men’s competition alone hit around 5.1 million viewers nationally across Paramount+ and 10.
• Some corporate reporting indicates that Paramount Australia’s football coverage (including A-League) reached over 6.34 million Australians in 2025 across all platforms (including national teams and women’s league).

In 23/24 .... 5.72 million both A & W league

24/25 ....5.1 million Aleague alone

25 / 26 to date 6.34 million A-League alone

This is what I was looking at:

2022/23 ~6.08 M reached (TV + 10 Play + P+) Strong growth YoY Digital viewing up big vs prior Streaming introduced to more matches
2023/24 5.72 M reached TV up +16% 10 Play up +33% Paramount+ up +53%
2024/25 ~5.1 M+ (early estimates) Sustained TV audience reach Streaming + BVOD continue growth Streaming increases further (e.g., 48% up reported)

Is that not going down from 6.08 million to 5.1 million? Or does it all mean something that's going over my head

 

[NoMates]

HHHHHmmmmm my guess is 100 million over the two years or 50 million plus per year...

Bet the poster who is furthest away has to follow these instructions... if I am right for a month you can only say positive things about the A-League if you are right for a month I can only say negative things..

You said 30 million I said 50 million so 40 million is the mid point, if the deal comes in under 40 million you win, if over 40 million I win..

Do you want to take the bet...

Ill take the bet but only for a week, 1 month and your pushing your friendship.

 

[NoMates]

This is what I was looking at:



Is that not going down from 6.08 million to 5.1 million? Or does it all mean something that's going over my head

I couldn't work that out either unless its a typo.

 

[Midfielder]

Ill take the bet but only for a week, 1 month and your pushing your friendship.

accepted one week

 

[NoMates]

WINTER OLYMPICS 2026 D1 -NIGHT SESSION 2 Nine 2,461,000
SEVEN’S HORSE RACING 2026 Seven 726,000
PEPPA PIG ABC KIDS PM 68,000
FOOTBALL: ISUZU UTE A-LEAGUE 10 47,000

 

[melbcityguy]

WINTER OLYMPICS 2026 D1 -NIGHT SESSION 2 Nine 2,461,000
SEVEN’S HORSE RACING 2026 Seven 726,000
PEPPA PIG ABC KIDS PM 68,000
FOOTBALL: ISUZU UTE A-LEAGUE 10 47,000

Wsw vs city probably not the most exciting match ATM