He talks initially and primarily about the aleague product and spectacle, but he spreads the net wider talking about the last 40 years of infighting since he ahs been watching the game.
Specifically mentions the national teams, both senior and age, as a positive and includes member federations among the stakeholders who help keep the sport down - along with everyone else involved from fans and club staff to media and the diminishing number of football journalists.
From his initial focus of aleague, to me he clearly expands that message to football in the country without specifically mentioning NPL, foundation clubs, community clubs - just everyone at every level continuing the infighting.
I am happy that I read a more holistic message about Australian football than others might - I don't think I am far off the mark though with the message he delivered.
Australian football as a collective of everyone and everything has to stand up for itself, not knock other sports or codes, and bring more focus on the good parts of our football.
Edit: He specifically mentions the APL/FA split as a point where media coverage dropped away further without blaming anyone or anything for that - more just the loss of focus when we added yet another layer into the football administration (my words not his).
