Good marketing, it was covered everywhere. Even the best player medallist was on the news. But the ALW barely gets a mention during GF week.
Shows how sucked in by marketing people get. It's the same game same teams only difference is you get a trophy at the end thousands of people didn't care the whole season except the final game
People love events. All a bit of fun.
That said, the marketing HAS to be good..otherwise it crashes&burns like the "You've Gotta Have a Team" crud w/that Yoshi twerp last decade.
The fact you remember Yoshi ten years later tells me it's pretty good marketing
You do realise it's quite possible to remember something because it was (at best)intelligence-insulting...
I'm not trying to be a smart ass but if an ad is memorable like fraaank walker from national tiles and you remember the product is that not the point of the ad? Maybe the a league suits put out the most anooying ad and it's better then whatever the hell they have done since
When you're advertising something as bland as wall/floor-tiles, that kind of cringy approach is prone to working; I don't believe it's inherently applicable to marketing a sports league(an individual club under certain circumstances..maybe, but not usually)
What the fuck have they done since?
Damn good point.
Mate I think MCG has a perfectly valid point... I challenge you as a Melbournian to hear Tina Turner sing "Simply the Best" on the radio and NOT even fleetingly think of NRL.... even though (I'm assuming) you probably have no interest in it whatsoever...
Hold up, are you implying that the Tina Turner rugby-league ad campaign was ‘cringy’ like the Frank Walker jingle
It was GOATed - arguably the single most-iconic ad campaign in domestic 
sporting-history..!
Personally I think it IS goated BECAUSE it was cringy... I mean the song is almost AI like in its "motivational message"....Hold up, are you implying that the Tina Turner rugby-league ad campaign was ‘cringy’ like the Frank Walker jingle
During AFL season, every second ad has an AFL/W player in it or a kid with a footy. It's all free advertising for the league and shits me no end that our sport doesn't receive the same. All I remember last season was a Voltaren ad with Bratten!
Erm... which was awkward when it came to my mortgage.