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ALM TV Ratings

Frankly Speaking said:
To be brutally direct, in commercial TV terms the A League rights are close to worthless right now. Any broadcast investor would have to be investing either because they have nothing else to fill the schedule or because they see potential for growth. The latter scenario only flies if the investment is substantial enough to grow the League through more money to clubs and a functional marketing budget. Has to be said, not very likely. Paramount is the first case - the A League as schedule filler.

When I say close to worthless, I mean in relative television terms. They will always be worth something. However, we risk falling into a death spiral where the amount the league is worth is not enough to sustain a viable competition, which is the case now. What happens then is that the value of the league continues to diminish over time. I remember reading years ago a comment from a poster who obviously had some expertise in this area, saying that based on their experience the A-League was entering exactly that kind of spiral. This is not a fast process, more of a slow trickle. Looking back and remembering that comment and looking at the state of the league at the moment, that poster may have been right. I very much hope not. I'm desperate for the A-League succeed, but the picture is very gloomy right now.
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To be brutally honest I have no idea. Traditional media is not watched by our best demographics - it is watched by people that with OzTam boxes. Paramount and other streamers will be more looking at what pushes subscriptions - and they will be looking at what adds to there portfolio world -wide.
 
patjennings said:
To be brutally honest I have no idea. Traditional media is not watched by our best demographics - it is watched by people that with OzTam boxes. Paramount and other streamers will be more looking at what pushes subscriptions - and they will be looking at what adds to there portfolio world -wide.
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Point well made about the global portfolio. In the end, it is an opaque process, and as you point out, it is impossible to know what data the streaming/broadcast companies have. However, it is unlikely that streaming numbers for the A League do not reflect the lack of interest in FTA broadcast games. Not impossible, but unlikely.

This is a general trend. When the Sydney derby can only pull 21,000 people (in the context of past attendances), and two other games that weekend only pull 3,000, there is obviously real concern with lack of interest in the competition.

We will only know when the next deal is finalised. Until then we live in hope.
 
I understand the poor crowd in Gosford. It was very hot which always depresses the crowd but the Matilda game on Friday would make it hard for families to justify 2 games in 2 days is probably the greater reason. The demographic for the Matildas and the Mariners is families.

It is not like a Matildas game at CommBank followed by a WSW vs Syd game the next day. One is families - the next day testerone fuelled males.
 
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3,123 @ Campbelltown at 6.00pm on a Sunday night.

I know they were also at home on Thursday night.
 
grazorblade said:
surprising and seems at odds with the ratings

good news if true
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Which probably makes sense. It's probably an indicator that the audience is a younger audience who prefers streaming over broadcast.
Rating numbers will never be as accurate as streaming numbers. With streaming they will have a lot of data, who, what, when, where, how long, pausing, rewinding, starting, stopping, specific device, app, browser, etc. Ratings on the other hand are based on the viewing data of 5250 households who have agreed to have an oztam box installed in their house. I'm sure they try to get a good cross section, but it's not a cross section of the country, rather a cross section of people who have been firstly invited to participate and also agreed to share their viewing data without compensation.
 
grazorblade said:
surprising and seems at odds with the ratings

good news if true
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Ratings certainly under record the number of people watching the A League. Let's face it, we are not "mainstream", therefore by definition most A League viewers self select out of the allegedly "representative" audience that have the austam boxes.
 
erogenouszone said:
I was at that game. The Roosters would have been proud of that sort of crowd counting.
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maybe so, but roosters are one of the worst supported clubs in the NRL lol.

Long are the days when the Sydney Derby used to sell out.
 
Interesting point made in Box 2 Box today about the youth social media ban and the potential to harm one of the few avenues the game has to connect with people.
 
Beretta said:
maybe so, but roosters are one of the worst supported clubs in the NRL lol.

Long are the days when the Sydney Derby used to sell out.
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So many thousands of people who now no longer attend. Why have they lost interest?
 
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someguyjc said:
I'm sure some have lost interest, but it's also possible that a percentage of people have cut back on spending and choosing to watch from the couch instead. That would partly explain why streaming numbers are up.
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and the over policing at a lot of the games.
 
SEVEN’S CRICKET: SECOND TEST – THE ASHES D3 S3 Seven 2,949,000
AUSTRALIAN OPEN GOLF 2025 -DAY 3 Nine 1,077,000
PEPPA PIG ABC KIDS PM 63,000
FOOTBALL ISUZU A LEAGUE 10 DRAMA below 40k didn’t rate
 
erogenouszone said:
I was at that game. The Roosters would have been proud of that sort of crowd counting.
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Don’t talk utter shite. I also attend Easts games and this season we averaged over 23,000 to be the second best supported team in Sydney. Know yer facts before you post. And yes, I was at all home games. Since Allianz has reopened, crowds are substantially up.
 
Sutherlandbear said:
Don’t talk utter shite. I also attend Easts games and this season we averaged over 23,000 to be the second best supported team in Sydney. Know yer facts before you post. And yes, I was at all home games. Since Allianz has reopened, crowds are substantially up.
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Take a chill pill ya soft shyte. There was not 21,000 at that game.
 
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