In england the end goal is to get people to have a less lonely, less sedentary life. Make as many play football as possible, whether male female, young old, future star or clumsy office worker. See this quote from the football foundation
"From Preston to Portsmouth and Teeside to Truro, our sports funding ensures over
15 million people in England get to play football regularly, contributing
£15.9bn to society each year, including
£3.2bn in total healthcare savings. Grassroots football funding also contributes to the prevention of
13,000 crimes a year, and to the prevention of
500,000 cases of disease."
I think it is a healthier goal than trying to win world cups, beat afl or get big crowds at the domestic league. Also, having that as your goal probably results in better crowds, bigger stars and more government funding
Incidentally I learnt the other day that the government here originally got interested in sport because they worried that Christianity made men too wimpy to fight in a war and sports, including football was seen as a corrective to that. Not sure if we could use that pitch today