The single most limiting factor in South Melbourne growing it fan base is the use of the “Hellas” branding. It needs to move beyond that if it has any hope of engaging a broader fan base and to contribute to the growth of football in Australia. If it does not intend to do that, then it should...

Actually, because seagulls fly in, crap all over you and then fly off again…..

But what if one day in the distant future, Dunedin wants their own team, like in super rugby? That’s where regional names come unstuck.

Always thought Victory should adopt the “Seagulls” as their nickname and incorporate it into their club badge. It’s a natural.

Is Steve Rosich a real person?

Does the APL really exist?

Sorry, new to the site and didn’t realise you have already solved the problem. Nevertheless, my comments stand as a reminder the issue remains, if nothing else.

The APL needs to understand the power of marketing. It’s time for an independent commission to run the A-League, because the club owners are massively conflicted and failing to raise the public awareness let alone profile of the league. They do not set any agenda for the future that is...

Come on Berwick City! This is great for football in Australia, as is the Sutherland Sharks plan. This is what other clubs need to be doing and raises the standards across football. Get on board football fans!