I'm a policy and strategy nerd for a living so I took a look at the
ONE FOOTBALL STRATEGY 2022-26 this morning. I have no problems with the top-level pillars except that none of them go to how we engage government in this or deal with fragmented and bloated governance, but the ELITE TEAMS & PATHWAYS strategy is a dog's breakfast.
The goal statement is "[...]to reimagine the Australian football player development ecosystem". Really? For what purpose? And shouldn't that purpose be the actual goal statement?
Then we go to the "how" - "Establish a technical vision for Australian football and a complementary strategy [...]". Where is it?
Then we go to measure of success - what stood out for me was top 25 for Socceroos, top 5 for Matildas and representation at all world cups. I dare say in 2022 that was more or less already the case and up until this men's WC qualification, likely still is. It was hardly a stretch target. I'm also thinking, shouldn't we have 5, 10, 20 year horizons here?
But overall, it's just arse about hat as strategies go. I would expect to see something more like this (not the content specifically just how it's positioned) -
Vision
Elite representative teams are supported by world class development pathways, infrastructure and talent identification
Pillars
A. Align all levels of the game under a single technical vision (single technical vision would then have its own strategic vision statement and pillars)
B. Enhance and expand player talent pool through expert international analysis, scouting and player outreach (further level of strategic pillars)
C. Underpin elite team success through world class infrastructure, technical expertise and innovative approaches to local and international challenges (further level of strategic pillars).
D. Leverage the success of elite teams to benefit football communities at all levels of the game.
There's also no real element acknowledging the environment or megatrends e.g. we don't have a population of 150 million, we are not the dominant professional sporting code, we receive limited public funding, we live in an increasingly competitive international player market due to globalisation, we have a decentralised and diverse player development system etc. Once you acknowledge these things the pillars become quite clear and you can start to think about how you innovate to overcome them.
So what I am saying is, it's not very strategic.